The benefits of Zoopla versus OnTheMarket when selling a home

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” - Franklin D. Roosevelt

If you are planning to sell a home, the first question which comes to mind is; which site should your home be posted by your estate agent?  No matter which online portal you choose, the traffic the portal generates can make the real difference.

So, which is the best site for searchers? Here, we have drawn a comparison between two most popular portals Zoopla and OnTheMarket in terms of display, site functionality, valuation guides, and overall functionality.

Zoopla has been one of the fastest growing property portals since it was launched in 2008. Whereas OnTheMarket is a relatively new website started in 2015. It's estimated that search engine traffic for Zoopla is ten times higher a month than OnTheMarket.

Both Zoopla and OnTheMarket displays search results in map view, list view and grid view. However, OnTheMarket stands out as the visual display is quite simple and clean. The filters or the search parameters can be hidden or displayed according to the user’s requirement. Both the sites are equally compatible with mobile phones and tablets and the apps are complementary.

The site functionality of both the websites is quite similar in terms of the search and filtering tools. The primary search parameters of the property such as location, size, number of bedrooms, and the price can be filtered easily. Therefore, the searchers get a quick view of the property which has been put up for sale with basic details.

In terms of the valuation, Zoopla offers a comprehensive valuation tool that empowers the users to take a better-informed decision. The users can research the market by combining thousands of property listings with market data and other local information. Therefore, the buyer gets complete information about the property thus giving a better chance to the sellers as people tend to make a purchase when they feel that there is transparency of information.

OnTheMarket provides very little or any additional help on valuations. In fact, it is their stated policy that they do not want to take away the involvement and some of the apparent inputs from their estate agent members.

Although, the visual display characteristics of OnTheMarket are far superior, ultimately what most of the buyers want is good quality content and not just attractive presentation. So, if you are looking for greater visitor numbers, the only sensible choice is Zoopla.

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